RDS for MediaTech Performance & Cost Optimization

Business Challenge

A leading MediaTech company delivering streaming and personalized content needed a robust database solution to:

Manage millions of content requests across multiple geographies.

Ensure low latency and high availability to facilitate a seamless end customer experience.

Optimize vendor costs while also managing unpredictable traffic spikes to their service during live events.

Technical Challenge

The existing on-prem solution could not dynamically scale, causing latency on peak hours.

The manual processes for backups and recovery put their valuable data at risk.

There was a high cost for managing redundant infrastructure across geographies.

Solutions

Deployed Amazon RDS for MySQL to help deliver user metadata, user profiles, and streaming session information.

Deployed auto-scaling read replicas successfully to accommodate high read-request throughput during live streams.

Enabled cross-region replication to provide a level of disaster recovery support and improve user experience across APAC & MEA.

Leveraged RDS Proxy to efficiently manage database connections during high traffic workloads.

Implemented snapshot-based backups to improve automated resiliency.

Architecture Overview

Amazon RDS (MySQL) primary + read replicas.

RDS Proxy for optimized connection pooling.

Cross-region replication for global availability.

CloudWatch Alarms + Lambda for automated failover and scaling.

Benefits & Impact

30% reduction in infrastructure cost by moving from self-managed DB to RDS.

Sub-second latency achieved for metadata retrieval even during live events.

Improved user engagement due to smoother content delivery.

Operational efficiency, engineering team focused on new features instead of DB maintenance.

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