RDS for MediaTech Performance & Cost Optimization
Business Challenge
A leading MediaTech company delivering streaming and personalized content needed a robust database solution to:
- Manage millions of content requests across multiple geographies.
- Ensure low latency and high availability to facilitate a seamless end customer experience.
- Optimize vendor costs while also managing unpredictable traffic spikes to their service during live events.
Technical Challenge
- The existing on-prem solution could not dynamically scale, causing latency on peak hours.
- The manual processes for backups and recovery put their valuable data at risk.
- There was a high cost for managing redundant infrastructure across geographies.
Solutions
- Deployed Amazon RDS for MySQL to help deliver user metadata, user profiles, and streaming session information.
- Deployed auto-scaling read replicas successfully to accommodate high read-request throughput during live streams.
- Enabled cross-region replication to provide a level of disaster recovery support and improve user experience across APAC & MEA.
- Leveraged RDS Proxy to efficiently manage database connections during high traffic workloads.
- Implemented snapshot-based backups to improve automated resiliency.
Architecture Overview
- Amazon RDS (MySQL) primary + read replicas.
- RDS Proxy for optimized connection pooling.
- Cross-region replication for global availability.
- CloudWatch Alarms + Lambda for automated failover and scaling.
Benefits & Impact
- 30% reduction in infrastructure cost by moving from self-managed DB to RDS.
- Sub-second latency achieved for metadata retrieval even during live events.
- Improved user engagement due to smoother content delivery.
- Operational efficiency, engineering team focused on new features instead of DB maintenance.
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